BGuest redesign logo identity

Brand Identity

Client — BGUEST      Year — 2014

B-Guest is a digital platform designed to reduce the distance between hotels and guests. By connecting both parties on a 24/7 basis, it provides the hotel guests with the fastest and most effective access to the hotel services and also a set of automated tools that helps the hotel in reducing costs and increasing revenues. Panorama was responsible for redesigning both logo and lettering whilst simultaneously developing a short animated brand narrative.


Bguest Brand Identity
Bguest Brand Identity
Bguest Brand Identity
Bguest Brand Identity
Bguest Brand Identity
Project credits: Creative direction & Design Panorama & Paulo Proença