Client Gulbenkian 2025

Marketing communications for Great Work’s remained true to the exhibition’s visual identity, reflecting Gulbenkian’s diverse collection, ranging from different art mediums and eras. A verbal wordplay “Great” carries within, echoes of fascinating eras and ties it all together in terms of tone and message.

The identity was applied across a wide range of digital and print formats, demonstrating flexibility and visual dynamism, while keeping the spotlight on the incredible artworks featured in the exhibition.