Client Gulbenkian 2025

Great Works, an exhibition showcasing emblematic pieces from Gulbenkian’s Collection, honores the unique and intuitive approach of the trendsetter Mr. Calouste Sarkis Gulbenkian in art collecting. An approach which transcended both geography and time, mirroring its keen intelligence and personality.

When in doubt, use Caslon! The design approach reflects this philosophy with an identity that unifies different eras, regions, and cultures — from Egyptian relics to Art Deco treasures. The visual system, from type to composition and color palette, juxtaposes contemporary and classical design elements, reflecting the exhibition’s East-West, ancient-modern interplay.

The identity includes exhibition signage, print and digital assets, and communication materials, ensuring a cohesive experience that enhances the curatorial narrative and reflects the collector’s legacy.