Ordem dos Arquitectos Logo Identity
Brand Identity
Client — Ordem dos Arquitectos Year — 2008
THE OBJECTIVE
ORDEM DOS ARQUITECTOS is a public association that represents the Architecture as a profession and a science in Portugal. In 2008 the order launched a competition for the creation of the new identity which stated a clear shift on the organizations strategy.
THE SOLUTION
The brand was designed having in mind the delicate balance between the two typographical shapes here represented by the curve and the line.