Superstar Pharaohs Exhibition Design

Client Gulbenkian 2022

In close collaboration with Gulbenkian’s curating, editorial and exhibition design team, we’ve developed the visual design concept identity for the exhibition Superstar Pharaohs. The underlying concept is based on a question that Senwosret III — a relatively unknown Pharaoh for us but one of the most powerful Egyptian rulers ever — asks himself, and the audience, about what means to be a Pharaoh today. Senwosret’s figure gazing at the past attitude along with a metaphoric time line, aim to express the ever changing mythical symbolism of the Pharaoh entity and the ultimate difference between Egyptology and Egyptomania.

Project credits: Panorama